THE WORLD OF INTERNATIONAL BUSSINESS 2025: ENVIRONMENT, ACTORS, IMPERATIVES, GOVERNANCE BY B. BHATTACHARYYA(HARDCOVER)

“The dogmas of the quiet past are inadequate for the stormy present.”

“We must think anew, and act anew.” ABRAHAM LINCOLN

Heightened uncertainty has emerged as the ‘new normal’ in the world of International Business since the last decade. Even through the boundaries of the two are increasingly getting convergent, there are certain risks and uncertainties which pertain more to the international component of the total business that a firm may be engaged in.

It is in this context that this book visualizes how the world of International Business may evolve over the years – the year 2025 in the title being essentially a metaphor for the medium term. This is not a book on statistical forecasts. The book is really intended for all those who are interested in different facets of global business, as active players, policy-makers as well as academics. This is an intelligent person’s guide to the global business of tomorrow!

Using 2025 as a metaphor for the medium term, the author has developed a narrative which underscores the possible pathways of the forces and factors that will determine the scope and trajectory of global business, and how India is expected to fare in the global market and why. Insights from the latest academic research are integrated with an ongoing and constantly evolving business scenario to tell a story which is informative, instructive and also entertaining. A page turner and a must read for all who are interested in global business.