Media's psychological impact on women's empowerment is a complex, dual-edged sword: it can empower through increased access to information, support, and new platforms for voice, but it can also disempower through exposure to unrealistic beauty standards, cyberbullying, and reinforcement of stereotypes. Psychological perspectives emphasize how media shapes self-perception, social attitudes, and psychological well-being through its representation, content, and the social dynamics of online interactions.