-20%

ADVERTEISING & MARKETING IN RURAL INDIA BY TEJ K. BHATIA (HARDCOVER)

Rs. 395.00 Rs. 495.00

All Prices Incuding GST

No Hidden Charge

All Price are including GST & other applicable Taxes, For B2B Please update your GSTIN Number

Local Pickup

Estimated time to pack : 15 Mins.

11 AM- 7 PM

Order can be pickup from our Store Located in Jayadev Vihar Square, Bhubaneswar, Odisha

Fast Delivery

Same Day Dispatch.

Shipping Charge Flat-70/-

Delivery Time:- 2-5 Days (Anywhere in India), 7-10 Days for remote location

Bulk Purchase

Get Attractive Discount on Bulk
Whatsapp Support @+917749850441

Economic liberalisation, globalisation and growing economic power have led to the development of rural India in the past two decades. This book explores the various facets of rural media and integrated marketing communication. In order to meet the formidable challenges of reaching 638,365 villages, Indian advertisers have mastered the art of the video-van form/technology and the art of crafting messages customised to meet rural tastes and sensibilities. The revised edition follows a 'bottom-up' approach and presents case studies of rural markets (h?ts), advertising media discourse and unique features of Indian rural advertising. Facts, figures, tables and analyses have been updated and new developments and approaches to the study of advertising and marketing have been added. Both 'conventional' and 'non-conventional' media forms are accounted for in order to provide a holistic and systematic perspective on rural advertising and marketing media. Interviews with rural consumers and m About The Author: Tej K. Bhatia is Professor in Linguistics and Cognitive Sciences Programs at Syracuse University, Syracuse, New York. He is the recipient of the Chancellor's Citation Award for 'exceptional academic achievement'. For a number of years, he served as the Director of the Linguistic Studies Program and the Acting Director of Cognitive Sciences Program at Syracuse University. He has written a number of books including Handbook of Bilingualism (2004; 2006), Handbook of Child Language Acquisition (1999) and Handbook of Second Language Acquisition (1996) in the co-authorship of William C. Ritchie. He has been consultant to several academic, administrative, and business organisations including US Department of Education. Table of Contents ? Introduction ? Environment of Rural Marketing and Advertising in India ? Language, Communication, and Conventional Media ? Non-Conventional Media ? Advertising Communication and Language ? The Making of a Rural Advertisement ? Wall Adv

  • Shipping Time:- Our orders are shipped within 24 Hours. 
  • Delivery Time:- 2-5 Days (Anywhere in India), 7-10 Days for remote location
  • Shipping Partner:- Bluedart, Amazon Shipping, Ekart Logistics, Delhivery & India Post.
  • Replacement:- Damaged During Transit, Missing Parts Or Item Mismatch.
  • Return:- Item mismatch or parts missing etc.
  •  No return/Replacement will apply if the Product has been subject to misuse, static discharge, neglect, accident, modification, or has been soldered or altered in any way.
  • We accept no responsibility for improper installation of our products. Electrical polarity must be properly observed in hooking up electrical components.
ADVERTEISING & MARKETING IN RURAL INDIA BY TEJ K. BHATIA (HARDCOVER)
You have successfully subscribed!
This email has been registered