TRAVEL AGENCY MANAGEMENT BY R.G. MENON (HARDCOVER)
TRAVEL AGENCY MANAGEMENT BY R.G. MENON (HARDCOVER)
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Contents: Preface. 1. The travel agency. 2. Airline ticketing and airport. 3. Travel agency to meet demands of travel. 4. Domestic ticketing procedures. 5. Tourism brochures to boost business. 6. Promotional events advertising, publicity, selling. 7. Organization of tourism. 8. Role and functions of tour operator. 9. Improving tour operator performance. 10. Travel retailers and wholesalers. 11. Leisure and tourism organizations. 12. Baggage rules. 13. Tourism regulation. 14. Supply of tourism. 15. Tourism system.
"Aim of this book is to discuss in Travel Agency Management like any other service products there are customers, producers, suppliers, wholesalers and retailers. This book covers their functions and linkages along with the qualities required
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