Book Description

Production and Marketing of Fruits and Vegetables: Recent Trends and Potential by Shallu Gupta and Shakuntla Gupta presents a comprehensive overview of the production, management, marketing, and emerging opportunities in the fruits and vegetables sector. The book brings together important concepts and recent developments relevant to horticultural production and the rapidly changing agricultural market.

It discusses modern production practices, improved technologies, quality management, post-harvest handling, storage, processing, value addition, and marketing strategies for fruits and vegetables. Special attention is given to recent trends, changing consumer preferences, market opportunities, supply-chain management, and the potential for increasing farmers’ income through efficient production and marketing.

The book is useful for students, teachers, researchers, agricultural professionals, extension workers, farmers, entrepreneurs, and anyone interested in horticulture and agribusiness. It provides a practical and informative understanding of the challenges and opportunities associated with the production and marketing of fruits and vegetables in the contemporary agricultural economy.