Preface. 1. Introduction. 2. Leisure and tourism organizations. 3. The market for leisure and tourism products. 4. Demand : choice, elasticity and forecasting. 5. Supply and costs. 6. Tourism marketing strategy. 7. Mechanism of marketing in tourism. 8. The competitive environment. 9. The economic environment. 10. The political and sociocultural environment. 11. The technological environment and opportunities and threats analysis. 12. Tourism in the private sector. 13. Investment and the public sector. 14. Tourism and employment. 15. Tourism and economic development.

"The governments in both the developed and the developing countries have come to realise the value of tourism development for earning foreign exchange and for improving the infrastructure in their countries. It is undoubtedly true that good strategies of tourism development yield better results. The governments of the developing countries have come to realise the value and need of the tourism strategies for improving their economies at the fastest speed. Governments are investing in the tourism in their by improving the infrastructure of road transport, air transport, hotel management and the provision of good parks and spaces of recreation."