Contents: Vol. I. Multimedia Communications and Technology: Preface. 1. Communication in a mass media world. 2. Social theory and the media. 3. Medium theory. 4. A recursive theory of communication. 5. Discourse and cognition in society. 6. Risk communication and public knowledge. 7. Communications policy. 8. Manufacturing discord: media in the affirmative action debate. 9. The New Telecommunications Technology. 10. And deliver us from segmentation. 11. Media, transition and democracy: television and the transformation of Russia. 12. The market for loyalties in the electronic media. Index.

Vol. II. Multimedia and Telecommunications: Preface. 1. The politics of telecommunications regulation. 2. Telephone subsidies and consumer welfare. 3. Electronic substitution. 4. Public harms unique to satellite spectrum auctions. 5. Keeping competitors out: broadcast regulation. 6. Regulatory standards: the effects of broadcast signals on cable television. 7. Public policy and broadband infrastructure. 8. Public interest regulation in the Digital TV Era. 9. Media competition policy. 10. The future of television. 11. Electronic networks, and the changing structure of knowledge. 12. Communication and development. Index.

Vol. III. Global Communications and Information System: Preface. 1. Multimedia and contemporary popular culture. 2. Mass communication and the public interest: towards social theory for media structure and performance. 3. Conversation analysis and communication theory. 4. The mode of information and post modernity. 5. The global village and capitalist post modernity. 6. Turner, Denver and Reno. 7. Global communication policy and the realization of human rights. 8. Promoting deliberative public discourse on the web. 9. Educational television for children. 10. Children\'s television workshop: the experiment continues. 11. Children\'s television in European public broadcasting. 12. Media content labelling systems. Index.

"Political parties are making use of multimedia in their work of capturing power. Besides this the business community is also making the best use of the multimedia for the promotion of their goods, advertisement through media has become a very good business. This book considers the relationship between communication and multimedia vis-a-vis the political establishment, the business establishment and the general public.

This encyclopaedia which is a new venture in this field will find sufficient support from the readers and commentators. This encyclopaedia consists of 3 volumes. The encyclopaedia be found to be of immense value to the social scientists, the students community, the political leaders and the general public alike."