Discriminating the issues involved in managing a travel agency business is the foremost objective behind this work which is based on extensive research, interviews of top level executives of professionally managed travel agencies, and experience of working with the industry. The book aims to familiarise the reader with the different ways of planning the operations- short run as well as long run- of a travel agency. Furthermore, specific issues like recruitment of staff and extracting the best out of them has also been carefully analysed. The book also attempts to describe at length the ways of exercising control over personnel and measuring their performance.