SaaS?a model of software deployment whereby an application can be provided as an on-demand and rented service and not owned?is fast emerging as an economically and technically sound and profitable medium of doing business. This paradigm shift in the business model is enabled by the increasing broadband penetration, sophistication of web technologies and tools, lower cost of hardware, growing number of small to medium businesses, changing customer mindset and globalization. This book shows how companies can harness the immense business potential of SaaS, web 2.0 and on-demand computing to lower cost, increase efficiency and productivity. A review of the current web 2.0 and SaaS tools in the market, and an evaluative study on which ones are useful for your business and why. Easy to read and understand for professionals and students. Explanation of complex concepts through a series of simple diagrammatic illustrations. Case studies of both leading and emerging companies (mostly in the form of interviews of people who adopted these technologies within their business) from around the world that have been using Web 2.0 and SaaS. Glossary of technical terminology as a handy reference when working with a SaaS product. A blog and twitter account dedicated to answering questions from readers, posting reviews and serving as an online contact point for the readers?a community of sorts. About The Author: Sahil Parikh is a tech-enthusiast and a web entrepreneur who founded his first successful web company in the U.S. at the age of 23. In 2005 in India he has started a technology company Synage Software (www.synage.com) that successfully pioneered in 2007 as one of India 's first home-grown SaaS products, Desk Away (www.deskaway.com).