Public Relations and Corporate Communication by L. Padmaja (Hardcover) Old Book

Book Description: Public Relations and Corporate Communication

Author: L. Padmaja

Public Relations and Corporate Communication explores the principles, practices, and strategies involved in building and maintaining effective communication between organizations and their stakeholders. It highlights the importance of public relations and corporate communication in establishing organizational credibility, developing a positive public image, strengthening stakeholder relationships, and achieving institutional objectives.

The book's subject covers key areas such as communication processes, public relations principles, corporate image and identity, media relations, press releases, internal communication, publicity, and organizational reputation management. It examines the role of communication professionals in disseminating information, managing public perceptions, responding to stakeholder concerns, and maintaining constructive relationships with employees, customers, investors, the media, and the wider community.

The study also addresses the significance of strategic communication in the modern organizational environment, including crisis communication, corporate social responsibility, digital media, and communication ethics. It emphasizes the need for transparency, consistency, credibility, and timely information sharing in developing public trust and sustaining an organization's reputation.

This book may be useful for students and teachers of public relations, journalism, mass communication, business administration, and corporate communication, as well as communication professionals and researchers. It provides a subject-based introduction to the role of effective communication in organizational development, stakeholder engagement, and the management of corporate reputation.