MEDIA SPEAKS MANAGEMENT MATTERS BY DEBANJAN BANERJEE [HARDCOVER]

Contents: Preface. Media: 1. Mass communication--trends, traits and theories. 2. Investigative reporting--the new armory in modern journalism. 3. Plate versus digital printing no rivalry but integrated co-existence. 4. Communication management - from debacle to miracle. 5. News agency - the real Bishop in media business. 6. Cyber journalism - the ultimate destiny. Education and management: 7. Capitalism at the crossroads. 8. Business process management--a catalyst between business and IT. 9. Risk management: prevention is better than cure. 10. Business begins with Swot. 11. Education and industry: sought for amalgamation. 12. Education and research: India\'s private sector still lagging behind. Bibliography. Index.

One can easily dedicate this decade into two domains namely media and management. Almost everything is revolving under this two M. If we go through the database of students preference in choosing various UG and PG courses under leading colleges and universities in our country and even abroad it is clear that management and media happened to be the most preferred destination. Over viewing the reality, the book has been written. The articles are astutely selected by which the students and aspiring professionals of media and management will acquire some niche and relevant knowledge. Hopefully the book would enable an immense help for the students, professionals and researchers of media and management. (jacket)