Marketing the library is a project, funded by Arts Council England, to help libraries to develop their ability to deliver professional, targeted marketing campaigns to a range of audiences.

During the pandemic, many libraries developed a more active approach to digital marketing, using a range of social media to promote the revised services they offered. 

However, the experience made them aware of the limitations of their current capacity and the need to develop their marketing skills to attract audiences back into libraries once they restore more of their services. 

This programme supports two networks of libraries to develop two separate targeted marketing campaigns.