Popular culture is the totality of ideas, perspectives, attitudes. memes. images and other phenomena that are preferred by an informal consensus within the mainstream of a given culture,especially western culture of early to kid 20th century and the emerging global main stream of the late 20th and early 21st century.

 The book covers the cultural and civilization tradition, culturalism, structuralism and poststructuralism, feminism, and postmodernism, as well as current debates in the study of popular culture.The book is of analytical and historical introduction to the study of popular culture within cultural studies.