{"product_id":"the-attention-economy-understanding-the-new-currency-of-bussiness-by-thomas-h-davenport-john-c-beck-hardcover","title":"THE ATTENTION ECONOMY : UNDERSTANDING THE NEW CURRENCY OF BUSSINESS BY THOMAS H. DAVENPORT \u0026 JOHN C. BECK (HARDCOVER)","description":"\u003cp\u003e\u003cspan\u003eIn today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e1) measuring attention\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e2) understanding the psychobiology of attention\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e3) using attention technologies to structure and protect attention\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e4) adapting lessons from traditional attention industries like advertising\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDrawing from exclusive global research, the authors show how a few pioneering organizations are turning attention management into a potent competitive advantage and recommend what attention-deprived companies should do to avoid losing employees, customers, and market share. A landmark work on the twenty-first century's new critical competency, this book is for every manager who wants to learn how to earn and spend the new currency of business.\u003c\/span\u003e\u003c\/p\u003e","brand":"Indian Hobby Center","offers":[{"title":"Default Title","offer_id":41431926997035,"sku":"","price":796.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/6796\/1387\/files\/TheAttentionEconomyUnderstandingtheNewCurrencyofBusiness.jpg?v=1744624131","url":"https:\/\/www.indianhobbycenter.com\/products\/the-attention-economy-understanding-the-new-currency-of-bussiness-by-thomas-h-davenport-john-c-beck-hardcover","provider":"Indian Hobby Center","version":"1.0","type":"link"}