{"product_id":"public-relations-and-corporate-communication-by-l-padmaja-hardcover-old-book","title":"Public Relations and Corporate Communication by L. Padmaja (Hardcover) Old Book","description":"\u003ch2 class=\"x1ll2q23 x1a4oops x132q4wb\"\u003eBook Description: \u003cem\u003ePublic Relations and Corporate Communication\u003c\/em\u003e\n\u003c\/h2\u003e\n\u003cp class=\"x12ofw9d\"\u003e\u003cstrong\u003eAuthor: L. Padmaja\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"x12ofw9d\"\u003e\u003cem\u003ePublic Relations and Corporate Communication\u003c\/em\u003e explores the principles, practices, and strategies involved in building and maintaining effective communication between organizations and their stakeholders. It highlights the importance of public relations and corporate communication in establishing organizational credibility, developing a positive public image, strengthening stakeholder relationships, and achieving institutional objectives.\u003c\/p\u003e\n\u003cp class=\"x12ofw9d\"\u003eThe book's subject covers key areas such as communication processes, public relations principles, corporate image and identity, media relations, press releases, internal communication, publicity, and organizational reputation management. It examines the role of communication professionals in disseminating information, managing public perceptions, responding to stakeholder concerns, and maintaining constructive relationships with employees, customers, investors, the media, and the wider community.\u003c\/p\u003e\n\u003cp class=\"x12ofw9d\"\u003eThe study also addresses the significance of strategic communication in the modern organizational environment, including crisis communication, corporate social responsibility, digital media, and communication ethics. It emphasizes the need for transparency, consistency, credibility, and timely information sharing in developing public trust and sustaining an organization's reputation.\u003c\/p\u003e\n\u003cp class=\"x12ofw9d\"\u003eThis book may be useful for students and teachers of public relations, journalism, mass communication, business administration, and corporate communication, as well as communication professionals and researchers. It provides a subject-based introduction to the role of effective communication in organizational development, stakeholder engagement, and the management of corporate reputation.\u003c\/p\u003e","brand":"Indian Hobby Center","offers":[{"title":"Default Title","offer_id":67886443724843,"sku":null,"price":700.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/6796\/1387\/files\/007_9acfe6aa-bac7-4813-9087-b8d974111d3d.jpg?v=1792147425","url":"https:\/\/www.indianhobbycenter.com\/products\/public-relations-and-corporate-communication-by-l-padmaja-hardcover-old-book","provider":"Indian Hobby Center","version":"1.0","type":"link"}