{"product_id":"production-and-marketing-of-fruits-and-vegetables-recent-trends-and-potential-by-shallu-gupta-shakuntla-gupta-hardcover","title":"PRODUCTION AND MARKETING OF FRUITS AND VEGETABLES : RECENT TRENDS AND POTENTIAL BY SHALLU GUPTA \u0026 SHAKUNTLA GUPTA (HARDCOVER)","description":"\u003ch2 class=\"x1yc453h x1603h9y x1gtpwm6 x7amdea x1i21sxh xladpa3 x1iykcro xma8rkl x1fie51u xgyxj25 x1xobyvs x1fv8qjw x1a024ua x14l7nz5 x1pjt2rx x160d6zm xrxpjvj\" dir=\"ltr\" data-assistant-stream-block=\"\" data-assistant-stream-block-index=\"0\"\u003eBook Description\u003c\/h2\u003e\n\u003cp class=\"x1yc453h xma8rkl xgoqxah xutxfr x1fie51u xgyxj25 x1xobyvs x1elgs31 x1fv8qjw xcy5tzr x1ht4adc xnvauns x1c2l018 x14l7nz5 xuw7688 x1pjt2rx x160d6zm xrxpjvj\" dir=\"ltr\" data-assistant-stream-block=\"\" data-assistant-stream-block-index=\"1\"\u003e\u003cstrong class=\"x7amdea\"\u003e\u003cem\u003eProduction and Marketing of Fruits and Vegetables: Recent Trends and Potential\u003c\/em\u003e\u003c\/strong\u003e by \u003cstrong class=\"x7amdea\"\u003eShallu Gupta and Shakuntla Gupta\u003c\/strong\u003e presents a comprehensive overview of the production, management, marketing, and emerging opportunities in the fruits and vegetables sector. The book brings together important concepts and recent developments relevant to horticultural production and the rapidly changing agricultural market.\u003c\/p\u003e\n\u003cp class=\"x1yc453h xma8rkl xgoqxah xutxfr x1fie51u xgyxj25 x1xobyvs x1elgs31 x1fv8qjw xcy5tzr x1ht4adc xnvauns x1c2l018 x14l7nz5 xuw7688 x1pjt2rx x160d6zm xrxpjvj\" dir=\"ltr\" data-assistant-stream-block=\"\" data-assistant-stream-block-index=\"2\"\u003eIt discusses modern production practices, improved technologies, quality management, post-harvest handling, storage, processing, value addition, and marketing strategies for fruits and vegetables. Special attention is given to recent trends, changing consumer preferences, market opportunities, supply-chain management, and the potential for increasing farmers’ income through efficient production and marketing.\u003c\/p\u003e\n\u003cp class=\"x1yc453h xma8rkl xgoqxah xutxfr x1fie51u xgyxj25 x1xobyvs x1elgs31 x1fv8qjw xcy5tzr x1ht4adc xnvauns x1c2l018 x14l7nz5 xuw7688 x1pjt2rx x160d6zm xrxpjvj xitg8i0 xlecmv9 x1ytk7xi\" dir=\"ltr\" data-assistant-stream-block=\"\" data-assistant-stream-block-index=\"3\"\u003eThe book is useful for \u003cstrong class=\"x7amdea\"\u003estudents, teachers, researchers, agricultural professionals, extension workers, farmers, entrepreneurs, and anyone interested in horticulture and agribusiness\u003c\/strong\u003e. It provides a practical and informative understanding of the challenges and opportunities associated with the production and marketing of fruits and vegetables in the contemporary agricultural economy.\u003c\/p\u003e","brand":"Indian Hobby Center","offers":[{"title":"Default Title","offer_id":50514022137899,"sku":null,"price":600.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/6796\/1387\/files\/PRODUCTION_MARKETINGOFFRUITS_VEGETABLES.jpg?v=1790506360","url":"https:\/\/www.indianhobbycenter.com\/products\/production-and-marketing-of-fruits-and-vegetables-recent-trends-and-potential-by-shallu-gupta-shakuntla-gupta-hardcover","provider":"Indian Hobby Center","version":"1.0","type":"link"}