{"product_id":"planning-research-in-marketing-by-b-r-goel-hardcover","title":"PLANNING RESEARCH IN MARKETING BY B.R. GOEL (HARDCOVER)","description":"\u003ch3 data-d-component=\"title\" class=\"x1ghz6dp x1717udv x1wty727 x4gjf66 xce2ely xvmwfg3 x1lziwak x15472z4 x1c3i2sq xladpa3 x1lliihq x1s688f x14rh7hd\"\u003eDescription\u003c\/h3\u003e\n\u003cp data-d-component=\"text\" class=\"x1ghz6dp x1717udv x1wty727 x1pd3egz x4gjf66 x1kw3rcc x104jwf5 x1lziwak x15472z4 x1qlqyl8 x15bjb6t x1lliihq x14rh7hd\"\u003e\u003cspan data-d-component=\"text\" data-d-inline=\"\" class=\"xt0psk2 x1ghz6dp x1717udv x1wty727 x1pd3egz x4gjf66 x15eiy0f x1lziwak x15472z4 x1qlqyl8 x15bjb6t x14rh7hd x1k4tb9n xdj266r\"\u003ePlanning Research in Marketing\u003c\/span\u003e by B. R. Goel is a reference book that provides a systematic understanding of marketing research methods, planning techniques, data collection procedures and statistical analysis. It explains how marketing research can be planned and conducted to obtain reliable information for effective marketing decision-making.\u003c\/p\u003e\n\u003cp data-d-component=\"text\" class=\"x1ghz6dp x1717udv x1wty727 x1pd3egz x4gjf66 x1wwbdsi x86bw1a x1lziwak x15472z4 x1qlqyl8 x15bjb6t x1lliihq x14rh7hd\"\u003eThe book covers the major stages of the research process, including problem identification, evaluation of existing information, assessment of the value of additional information, research strategy development and survey design. It also discusses different data collection methods, such as personal interviews, mail surveys, telephone surveys and group interviews.\u003c\/p\u003e\n\u003cp data-d-component=\"text\" class=\"x1ghz6dp x1717udv x1wty727 x1pd3egz x4gjf66 x1wwbdsi x86bw1a x1lziwak x15472z4 x1qlqyl8 x15bjb6t x1lliihq x14rh7hd\"\u003eFurther topics include fieldwork planning, recruitment and training of research personnel, quality control, coding, consumer panels, probability sampling, statistical inference, non-parametric statistics and trend analysis. These subjects provide a foundation for understanding how marketing information is collected, processed, interpreted and applied to business problems\u003c\/p\u003e","brand":"Indian Hobby Center","offers":[{"title":"Default Title","offer_id":67806159274027,"sku":null,"price":1120.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/6796\/1387\/files\/PLANNINGRESEARCHINMARKETING.webp?v=1791610300","url":"https:\/\/www.indianhobbycenter.com\/products\/planning-research-in-marketing-by-b-r-goel-hardcover","provider":"Indian Hobby Center","version":"1.0","type":"link"}